We (at Mehfil) understand that your privacy and secrecy is very valuable and take it sincerely. This Privacy Policy (“Privacy Policy”) sets out how we gather, use, publish and reveal your data when you use our application or our website. The Website and App are collectively assigned to as the “Platform”. References to “we”, “our” or “us” or the “Company” shall mean the Platform and/or the application Mehfil. Any references to “you”, “your” or “user” shall mean any person or entity using our Platform. We will not use or share your data or your personal details with anyone besides as outlined in this Privacy Policy.

Data We Collect: How Do We Use It?

Log-in Data. User ID, mobile phone number, password, gender, and IP address. We may collect an indicative age range which tells us that you are of the appropriate age to access our Platform and certain features of our Platform (collectively, “Log-in Data”).
· To set up and aid log-in to a user account on Mehfil Platform;
· To notify you about changes to the Platform, including this Privacy Policy;
· To promote communication, including the provision of client support;
· To implement our terms, conditions, and policies and any of our rights, or the rights of all the users of the Platform;
· To develop new features and improve the existing services and the Platform and inncorage user feedback and requests;
· To provide linguistic and area based personalization;
· To administer and control the Platform Mehfil and for internal events, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes;
· To better understand your taste and preferences. How you use and control the Platform and to improve the user client experience on the Application;
· For giving customized features specially designed for you.
· To assemble and aggregate your information, including Personal data, for conducting user demographic studies on various factors such as region, phone model, operating system platform, system language, and the Platform version in order to better know how our users are using Platform;
· Data collection is done to understand what content and services are used when users access third-party services on the Platform.
· To judge effectiveness of and better advertising and other marketing and promotional business activities.

· We may disclose Non-personal data to third parties and/or allow third parties to collect Non-personal data through their own embedded technology. In order to deliver ads to you, the third-party advertising companies may place or recognise unique cookies, anonymous identifiers or similar technology for non-personally identifiable information. If you would like more information, please follow the link below:

· We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

If you have any questions about this Privacy Policy, please contact us at [email protected]